Yelp combines traditional business listings in a directory like Yellow Pages with social elements. Customers can leave feedback on their experiences with that business which does two things. It informs future customers of what they might expect and it keeps standards high or forces an improvement of those standards to Read more…
When you use Google Business Listing your listing appears right when people are searching for your business or businesses like yours on Google Search or Maps. Google My Business makes it easy to create and update your listing—so you can stand out, and bring customers in. Google Business Listing is Read more…
If you’re a new event planning business owner without a roster of clients, chances are you do not have a lot of funds to put towards marketing your business. The great thing about marketing is that there are many free or low-cost options that you can still utilize to brings Read more…
The new year is a time for new beginnings, new goals and a period of reflection. As we enter this new year, use this time to reflect on your business opertions and update your processes to better serve your customers. This is the time to improve your business and set Read more…
Emails are so common that we often underestimate the power of this communication tool. If you are an Event Planner with an online presence, it goes without saying that you should have an email sign up on your website. This is to collect the email addresses of potential customers so Read more…
Choosing a name for your event planning business can be an exciting process. A business name should be memorable, clear and interesting. You might not need to reinvent the wheel, but you do need to select a name that tells people what you do. Here are a few exercises to help Read more…