When you use Google Business Listing your listing appears right when people are searching for your business or businesses like yours on Google Search or Maps. Google My Business makes it easy to create and update your listing—so you can stand out, and bring customers in.
Google Business Listing is one of the best online discoveries for your event planning business if you are using it correctly.
In the video below I’m sharing 4 tips for using Google’s business listing to double your website traffic and book more event planning clients.
As an event planner, visibility is everything. If potential clients can’t find you when they’re searching for local services, you are missing out on a massive opportunity.
One of the most powerful tools at your disposal is completely free, yet surprisingly underutilized: your Google Business Profile (formerly Google Business Listing). When optimized correctly, this tool can double the amount of traffic to your website and put your business on the map.
If you aren’t taking advantage of this free resource, you are putting your business at a disadvantage. Here are four simple steps to optimize your listing and start attracting more local clients today.
1. Claim Your Listing Immediately
The first step is the most critical: you need to exist on Google. Go to Google and search for your business name.
- If it appears: You may see a link that says “Own this business?” Click it to claim the listing and verify your ownership.
- If it doesn’t appear: You need to set one up from scratch.
Claiming your profile is the foundation of your local SEO strategy. It ensures that you are the one in control of your online presence, rather than leaving it to chance or automated data scraping.
2. Manage How Customers See You
Once you have access, don’t just leave the profile blank. Google allows you to manage exactly how customers perceive your brand before they even click on your website.
Fill out every available field:
- Business Information: accurate name and category.
- Contact Details: phone number and website link.
- Hours of Operation: current availability.
- Location: drop your pin on Google Maps.
This is crucial for “near me” searches. When a customer searches for a “local planner,” Google prioritizes businesses within close proximity. If your location is pinned and verified, you are far more likely to pop up as a top recommendation on Google Maps.
3. Keep Your Information Fresh
Setting up your profile is not a “one and done” task. You must treat it as a living extension of your business.
If your business hours change for the holidays, update them on Google. If you launch a new website or change your phone number, update it immediately. Keeping your information current ensures that customers can always reach you and signals to Google that your business is active and reliable. Consistency builds trust, and trust leads to bookings.
4. Turn Photos Into Sales
Since the listing is free, you should use every feature it offers to sell your services—especially the visual ones. Don’t just upload a logo and call it a day.
Use the photo section to showcase your best work. As an event planner, you are selling an experience. Upload high-quality images from previous events that show potential clients exactly what you can do.
- Show beautiful table settings.
- Highlight floral arrangements.
- Capture the atmosphere of a venue you styled.
When customers see these images, they get “warmed up” to your brand. By the time they click through to your website, they already have a vision of your capabilities, making them much more likely to inquire.
Ready to Scale Your Business?
Optimizing your Google Business Profile is a powerful first step, but it’s not the only way to get found. To help you expand your reach even further, download a copy of our list of 147+ websites to advertise your event planning business for free, or at a low-cost.
