event planner

A Roadmap for Building your Client Avatar

In event planning one of the keys to being successful is knowing who your clients are and how you can serve them. As an event planner, it is crucial to know your potential clients and understand their pain points. If you understand what the challenges are that your clients are facing, it becomes easier to

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5 Tips for Improving Work-Life Balance for Event Planners

As a corporate event planner for a higher education institution September can be an extremely hectic month. The institution is buzzing with new and returning students, speakers, visitors and delegations. During this time events occur weekly with rarely a gap for leisurely planning. If you are like me then you also have family commitments, business

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