business

Finding High End Clients for your Event Planning Business

As Event Planners we find ourselves in a unique position, while new clients for most business owners means a client for years to come, for Event Planners this could mean a client for only one event. To ensure high revenue targets some Event Planners try to focus on working with high-end clients. This allows them […]

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How To Start An Event Planning Business Series: Conducting Your Market Research

Starting an event planning business is very much like buying a house: You will need to do some research before taking the big plunge and conducting your market research is just an orderly way of learning about the people who will be buying from you or might buy from you. Essentially you want to figure out

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How to Write a Business Plan for Your Event Planning Business

  A business plan is a written description of your business’ future; this is a document that essentially summarizes what you plan to do and how you plan to do it. Business plans are critical for mapping out your plan of action for starting and operating your business. This plan will help you to clarify the

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5 Things I Learned While Taking a Vacation from My Business

This past May and June I decided to take an extended travel vacation. In addition to my corporate event planning, teaching and blogging, this year I also launched my event planning mentoring program. This is all while completing my masters in education! To say the past few months have been busy would be an understatement. Like

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4 Questions to Ask Before Starting an Event Planning Business

Starting an event planning business is very much like buying a house. You will need to do detailed research before taking the big plunge to ensure you are making the best choice.  The first thing you will want to do before starting a business is to figure out if there’s demand for your service. To

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