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wedding lead and wedding marketing

4 Tips for Booking your First Client without a Portfolio

Launching your event planning business and booking your first client can be daunting, especially without a portfolio to showcase your skills. This post is here to help! We all face challenges securing those initial paying clients. But not to worry, these tips will equip you to navigate the exciting (and sometimes nerve-wracking) early days of […]

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11 Free Downloadables for your Event Planning Client

One of the easiest methods for building a mailing list of potential event planning clients is through free resources. These are often referred to a “lead magnets” and act as a juicy piece of content that attracts potential clients by addressing a concern they have. To create substantial and popular free resources however, you do need

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A Roadmap for Building your Client Avatar

In event planning one of the keys to being successful is knowing who your clients are and how you can serve them. As an event planner, it is crucial to know your potential clients and understand their pain points. If you understand what the challenges are that your clients are facing, it becomes easier to

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