If you’re a new event planning business owner without a roster of clients, chances are you do not have a lot of funds to put towards marketing your business. The great thing about marketing is that there are many free or low-cost options that you can still utilize to brings Read more…
Many new entrepreneurs undercharge for their services when they first start their businesses. The idea that you might scare a customer away often leads to undervaluing your services and as a result undercharging for what it’s worth. The key to eliminating this problem in your event planning business is being confident Read more…
As a consumer, you would rarely purchase a product or service without knowing the total cost. Think about when you go grocery shopping for example. At the supermarket, each item is priced individually and you can generally estimate your total bill. This is true for the majority of your bills Read more…
Continuing with the website theme for this month, I’m sharing 3 tips for making it easier for customers to buy from your website. Whether you’re an event planner looking to get booked or an event supplier looking to sell or rent your items, it is important to have a “purchase ready” website. Read more…
Emails are so common that we often underestimate the power of this communication tool. If you are an Event Planner with an online presence, it goes without saying that you should have an email sign up on your website. This is to collect the email addresses of potential customers so Read more…
One of the easiest methods for building a mailing list of potential event planning clients is through free resources. These are often referred to a “lead magnets” and act as a juicy piece of content that attracts potential clients by addressing a concern they have. To create substantial and popular free Read more…