Wedding Planning Business

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Using Yelp to Market your Business

Yelp combines traditional business listings in a directory like Yellow Pages with social elements. Customers can leave feedback on their experiences with that business which does two things. It informs future customers of what they might expect and it keeps standards high or forces an improvement of those standards to prevent negative feedback. Yelp enables […]

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A Roadmap for Building your Client Avatar

In event planning one of the keys to being successful is knowing who your clients are and how you can serve them. As an event planner, it is crucial to know your potential clients and understand their pain points. If you understand what the challenges are that your clients are facing, it becomes easier to

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