Wedding shows can provide a lot of exposure for your event planning business, but marking sales at wedding shows is not always easy. In the video below I’m sharing 6 tips for winning at the wedding show game and booking Read more…
Yelp combines traditional business listings in a directory like Yellow Pages with social elements. Customers can leave feedback on their experiences with that business which does two things. It informs future customers of what they might expect and it keeps Read more…
When you use Google Business Listing your listing appears right when people are searching for your business or businesses like yours on Google Search or Maps. Google My Business makes it easy to create and update your listing—so you can Read more…
If you’re a new event planning business owner without a roster of clients, chances are you do not have a lot of funds to put towards marketing your business. The great thing about marketing is that there are many free Read more…
When I first started my event planning business I didn’t want to scare away customers so I undercharged my services – significantly. There were events on which I made zero profit… Zero, Zilch, Zip. I wasn’t an exception to the Read more…
Many new entrepreneurs undercharge for their services when they first start their businesses. The idea that you might scare a customer away often leads to undervaluing your services and as a result undercharging for what it’s worth. The key to eliminating Read more…