If you’re thinking about how to find photography clients, here is the short answer: You can find photography clients by showing up where they already look, then making it effortless to book you. Do that with a dialed-in Google Business Profile, smart community engagement, a website that converts, a lean email list, strategic partnerships, social […]
Let’s be honest, the traditional, 50-page business plan is fantastic… if you’re wooing investors at a Fortune 500 board table. For the rest of us running lean, service-based businesses (Hi, Wedding Pros and Creative Founders 👋🏾), those documents are more paralysis than progress. What actually moved the needle for me as a small business owner
If you’ve ever found yourself buried in timelines, chasing clients for signatures, or wondering where your budget spreadsheet has disappeared to… trust me, I get it; been there, done that, and I have the monogrammed cup to prove it. When I started planning events, I thought my biggest challenge would be managing clients. But the
The Best Wedding Planning Software for Wedding Planners Read More »
Flodesk just changed its pricing. Here’s what that means for small business owners, and what to do if you missed the unlimited plan. If you’ve been on the fence about joining Flodesk, your indecision may have just cost you the best email marketing deal in the game. On November 28, 2025, Flodesk officially retired its
Selecting the right email marketing tool can be a game-changer for your business. It’s not just about sending newsletters, it’s about maintaining meaningful connections with your audience. Two major players in the email marketing space are Flodesk and Mailchimp, each offering unique features and functionalities. While both platforms have their strengths, my personal experience has
Flodesk vs. Mailchimp: Why I Don’t Recommend Them in 2026 Read More »
Certifications in the event planning industry can feel like a never-ending alphabet soup, CSEP, CMP, CMM, CGMP, CEM, each promising credibility, advancement, or more bookings. But let’s be honest: Do you really need one to succeed? Or is it just a fancy title? As someone who’s spent over a decade in the events world, I’ve
How to Become a Certified Special Event Professional (CSEP) Read More »
