When you first start your event or wedding planning business it can be difficult to find clients ready, willing and able to book you. It can be even more disheartening when you look around at your competitors and see them offering a low priced service that you cannot compete with.
Today I want to share 3 ways that you can beat low-priced competitors as an event planner and keep your calendar booked solid.
1. Differentiate Yourself from low-priced competitors
While you might not be able to beat low-priced competitors on cost, you can definitely beat them by being different. The key to this is to look around at what your competitors are offering and think about the ways that you can make your packages and services unique to stand out from the pack.
When you differentiate yourself it becomes easier to sell clients on why you’re prices are higher and you’ll be able to easily articulate the difference that you provide over your competitors.
2. Share your benefits
Your competitor offering a lower-priced package does not mean that they offer the same benefits to clients. Instead of focusing on sharing the features that you offer, such as venue selection, coordinator vendors, event design. Explain to clients the benefits that you provide.
For example: Offering a venue selection is a feature of your packages. The benefit is that you will save your client time by looking at multiple properties, vetting them all and providing your top recommendations. Clients won’t have to worry about reviewing venue contracts or not knowing the right questions to ask.
3. Up-Level your Client Experience
Your clients don’t care how much you know until they know how much you care.
If you can stand out in no other areas to be memorable, make it this one. Your competitor’s prices can be lower, the same or higher, but if your client experience remains unmatched you will create a group of raving fans.
Think about all the ways in which you can make your client experience award-winning from the moment a client contacts you to ask about your services until the end of their event.