Welcome to the Planner Profiles Series! Where we interview event and wedding planners, showcasing their unique skills and expertise while offering tips and advice for other event planning professionals.
Today I would like to introduce you to veteran event planner Veronica, who is based in Greensboro, North Carolina.
Name: Veronica Foster
Business Name & Location: Behind The Scenes Inc (Greensboro, North Carolina)
Years working in the Event Planning Industry: 15 years
Facebook Page: www.facebook.com/behindthescenesinc
How did you get started in the industry?
I first got started as a Corporate Event Planner.
What’s the best advice you’ve ever received?
Don’t watch what other people are doing – do what you do well and make the best decisions for your business and clients.
What do you see as the most challenging aspect of being an Event Planner?
Convincing clients to try new things! Every client is on Pinterest and Facebook and wants to replicate what everyone else is doing, instead of trying to step outside of the box.
What do you see as the most rewarding aspect of being an Event Planner?
I help clients to create memories that last a lifetime. That excitement from a bride before and even after the wedding is over is everything.
What advice would you give to someone entering the industry today?
Get an education first. It is important to know your stuff, don’t just learn as you go. For example, if you can’t set a table properly then you can’t do formal weddings. Learn, Learn, Learn!
Can you share a tool or resource that you could not do without in your business?
I can’t live without my journal. But if I had to choose an internet resource I would recommend the Planning Pod. I’ve used it for many years – since it was first created and I love having contracts signed electronically, floor plans and RSVP tools and to be able to collaborate on the wedding day schedule with the other professionals involved in the wedding.
Thank you to today’s featured guest! If you are an Event Planner and would like to be featured, complete our planner profiles interview questionnaire online today.