SEO (Search Engine Optimization) is the process of getting free, organic traffic to your event planning website.

There are a number of ways to improve your website SEO to get more customers to your website and today I’ll be sharing 3 that you can implement right away.

1. Research your keywords for SEO

Setting up your website and making it pretty is great, however, you also need to write your website content in a way that will speak to your customers.

Use keywords that your customers will be searching for and search engines will naturally rank your website higher if your content is relevant.

For example: If you’re an event planner who plans cake smash parties, instead of listing yourself as a party planner on your About page, why not call yourself a “cake smash party planner”. This is a term that your customers will more than likely be searching for, which will match the search engine results more closely and help your website to rank higher in searches.

2. Be an Original, Not a Copy

Search engines value original content over duplicated information. It is therefore important to have only original content on your website. See another event planning website that you like? Use them as your inspiration, but never copy someone else’s content.

Check to see if your site has duplicate content on websites such as CopyScape.

3. Be Strategic about Internal Links

The more links you have to internal pages on your website, the higher it will rank in the search engines. Have you ever searched for a company in Google and noticed how their contact page ranks higher than other pages? This is a result of two things, the first being the number of links to that page, as well as the number of visits to that page.

When linking to internal pages on your websites, think about where you would like these pages to show up and be more strategic about linking to them. Want your packages page to rank higher than your contact page? Then think about ways that you can direct more links to this page.

You don’t have to be an SEO expert to see improvements in your website visibility. Small actions such as the ones mentioned above can help you achieve major results over time. Also, any changes that improve your SEO ranking, also means your website visitors will have a better experience on your site. So SEO is really about making potential customers happy and allowing you to book more clients.