Helping You Work Smarter Not Harder
You're a hardworking business owner with skills, smarts, and so much to share with the world. The problem is, nobody knows you exist.
Hi, I'm Jody-Ann Rowe, and I'm here to help you change that.
My Journey From Failed Startups to Marketing Success
Over 20 years ago, I started my first online company -- and it flopped like a bad joke. While I loved the idea of being my own boss and taking control of my journey, I had lots to learn.
I've come a long way since that first business venture, and I've learned so much in the process. There's one lesson, though, that stands out above all the others. Put simply, it's this:
It's not about working harder, but rather working smarter.
Born in Jamaica to working-class parents, I grew up learning the age-old tale that hard work pays off. Keep your head down, work hard, and the results will show in the end.
Like I was taught, I did well in school and got straight A's, landed the university scholarship, and got my gears in motion to enter the working world.
It was while in university that I got the idea for my first business, an online babysitting matching service. I had no experience running a business and no concept of online marketing, but I was young, eager, full of optimism, and ready to work hard just like I was taught -- and the business failed.
While I didn't become the business success I was hoping to be then, that failure taught me a valuable lesson: that it was not about working harder, but rather working smarter. I learned the strategies that didn't work online, so when I started my next business, an Interactive Web Form Design company, I knew exactly what it needed to be successful, and it flourished.
From Wedding Industry to
Full-Service Marketing Agency
I've applied these same strategies successfully over and over again in an online vintage purse store, a cake smash outfits store, my event planning company, EC Marketing Agency (formerly The Event Certificate), EventPlanningTemplates.com, and FindYourBaker.com.
Originally, I focused on helping wedding and event professionals market their businesses effectively. As my expertise grew, so did my client base. Today, the EC Marketing Agency serves service-based businesses across multiple industries, helping them implement search-first marketing strategies that consistently attract ideal clients.
Why Search-First Marketing?
It can be very easy to feel overwhelmed when marketing your business online. You feel like you're in an ocean screaming for someone to hear you and no one is around. You scream louder, you listen, you wait, but you're not quite sure which direction to swim in to get to shore.
That's where search-first marketing comes in. Instead of shouting into the void and hoping someone hears you, we position your business directly in front of people who are already actively searching for the services you provide.
The result? More qualified leads, better clients, and a marketing strategy that works while you sleep.
Our Approach:
Results Over Vanity Metrics
At the EC Marketing Agency, we focus on what actually matters to your business:
- Quality leads over random traffic
- Strategic positioning over trendy tactics
- Sustainable systems over quick fixes
- Client acquisition over social media likes
- ROI-focused strategies over vanity metrics
We've helped businesses across North America transform their online presence from invisible to booked out by implementing proven search-first marketing strategies tailored to their specific industry and goals.
Ready to Get Found By Your Ideal Clients?
If you're looking for that lifeboat in the vast digital ocean, you're in the right place.
My only question is this: Where would you like to be in your business?
© 2025 The EC Marketing Agency (formerly the Event Certificate) provides done-for-you search-first marketing services to help service-based businesses increase their visibility and attract more clients online. All rights Reserved I Policy I Disclaimer