market

yelp business listing

Using Yelp to Market your Business

Yelp combines traditional business listings in a directory like Yellow Pages with social elements. Customers can leave feedback on their experiences with that business which does two things. It informs future customers of what they might expect and it keeps standards high or forces an improvement of those standards to prevent negative feedback. Yelp enables […]

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market your event planning business

How to Market your Event Planning Business on a Limited Budget

If you’re a new event planning business owner without a roster of clients, chances are you do not have a lot of funds to put towards marketing your business. The great thing about marketing is that there are many free or low-cost options that you can still utilize to brings in huge results. In fact,

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How To Start An Event Planning Business Series: Conducting Your Market Research

Starting an event planning business is very much like buying a house: You will need to do some research before taking the big plunge and conducting your market research is just an orderly way of learning about the people who will be buying from you or might buy from you. Essentially you want to figure out

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