Periscope is a live-streaming video/ broadcasting app service from Twitter. The app makes it easy to broadcast messages or have video conversations through your iPhone or Android. You can make messages public or private since it is basically your own broadcasting station. Essentially, you can go live “on the go” anytime and from anywhere. This makes Periscope your newest secret marketing weapon.
What Does This Mean for Event Planners?
Event planners can take advantage of the hottest, new marketing tool on the web. Video streaming increases in popularity by the minute, and what better way to get in front of your ideal client or customer than to share information that’s relevant to them?
If you’re on the fence about Periscope, it’s time to jump down and learn to leverage this new tool for your business! Here are 5 quick tips for using Periscope from Hubspot:
5 Tips for Using Periscope
1) Consider timing.
It’s a bit too early in the game for there to be benchmarks for which time windows will get you the most views, But, keep in mind that because Periscope is connected to Twitter, that’s where you’ll be promoting your broadcasts primarily — so do some research on your Twitter audience to find out when they’re most engaged with your posts.
2) Spend time coming up with a compelling title.
The title of your video is the only thing separating Periscope users scrolling through the “Featured” or “Recent” streams section of the app from clicking on your broadcast. All they’ll see is the title of the video and your name. Because of this, it’s vital that your title describe what your video is and why people should either tune in now or replay your stream later (up to 24 hours).
3) Make your broadcast easy to find.
When you use Periscope, you’ll have the option to do a private broadcast, share the broadcast on Twitter, and share your location. To get the most views, I’d recommend sharing your broadcast on Twitter and turning on the location tagging option. This way, you’ll reach a bigger audience — and having your video on your Twitter feed gives it a longer tail strategy.
4) Respond to comments live.
One of the coolest features on Periscope is that people who are watching your stream in real time can comment and “like” the broadcast (which show up as hearts, like on Instagram). Other viewers are able to see these comments and the number of hearts your video has. Acknowledge or even respond to these comments out loud on the live broadcast to encourage engagement and make the experience feel like more of a two-way conversation.
5) Experiment with use cases.
Since Periscope is still so new, there aren’t solidly defined ways to use it, especially for businesses. This is a unique opportunity for you to experiment with different ways of using it and what type of content your audience likes most. Maybe hold an open session answering questions for brides? This is a great way to get exposure for your company and also provide a free resource to potential clients.
Got a question? Feel free to send us a quick tweet (@event_u)!
