One of the easiest methods for building a mailing list of potential event planning clients is through free resources.
1. The Right Wedding Dress
SOLUTION: Create a piece of content that helps to eliminate indecision. This could be a list of things to consider when shopping for a wedding dress or a list of the most popular wedding dresses for the current year and the best body type for each.
2. Unique Bridesmaid Proposal Gifts
SOLUTION: Create a list of unique gift ideas that can be used to pop the question to your potential client’s bridesmaids.
3. Event Hashtags
SOLUTION: Provide potential clients with tips they can use to create the best hashtag for their wedding or event.
4. Finding Venues
SOLUTION: Provide potential clients with tips on how to find and/or book the most suitable venues for their events.
5. Mediating Family Drama
My mother-in-law is trying to wear white to my wedding, how do I say no without hurting her feelings and upsetting my fiance?!
SOLUTION: Create a guide or list of the best communication strategies to use when handling difficult family situations. Share how they can solve them without getting stressed.
6. Destination Wedding Planning
SOLUTION: Give them a list of steps on how to find, review and book the best destination hotel for their event, or maybe provide them with a list of the best Destination Management Companies that you would recommend.
7. Pre-Marital Counselling
SOLUTION: Provide a list of things to discuss before getting married or a pro and con list for seeking counseling prior to walking down the aisle.
8. Day of Coordinator
SOLUTION: Offer a list of tips on how to go about hiring a Day of Coordinator, thinks you need to think about before hiring a Day of Coordinator or the types of tasks your Day of Coordinator can assist you with.
9. Event Suppliers
SOLUTION: Provide potential clients with a tip sheet on how to find event suppliers specific to your city. If you have a list of preferred suppliers that you work with, you can also convert this into one of your free resources for potential clients.
10. Decor / Design Ideas
SOLUTION: Create a list of trending decor ideas for specific events. Are apples the new big thing in centerpieces? Why not create a list of apple-themed centerpieces that they can download and get inspired?
If they have questions after downloading your free resource and would like to work with a planner, then you become the natural choice for them to ask any questions.
11. Wedding Websites